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@cannesin140 Twitter account describes Cannes Lions gold winners with emoji

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By John Glenday, Reporter

June 26, 2015 | 1 min read

Marketing communications brand J. Walter Thompson London has unwrapped its @cannesin140 Twitter page, designed to recreate descriptions of every Cannes Lion Gold winning campaign using nothing but emoji characters.

The off the wall project is described as a simple and fun way of keeping tabs on the awards by providing an ‘at-a-glance’ breakdown of each campaign.

Toby Chiswick, social media director at J.Walter Thompson, said: “With @Cannesin140 we wanted to deliver something helpful but that also celebrated the great work on show and captured the fun of this utterly unique event.

“Whether you love them or not Emojis are ubiquitous at the moment and a new and interesting communications medium, so where better to give them a real outing than at Cannes?”

It is hoped that the emoji interpretation of the awards will inject an element of shareability and interactivity to the campaigns by translating them into a modern medium.

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