US Ad of the Week: Chicago Bike Week ‘#BikeDesk’
To raise awareness for Chicago Bike Week from 12-19 June, Havas Chicago created an actual bike desk and recorded its adventures throughout the city.
The video, which features The Jackson 5 hit ‘ABC,’ has been voted by US Creative Department readers as Ad of the Week.
With the hashtag ‘#BikeWhileWorking,’ the campaign’s goal was to encourage people to cycle to work no matter how busy they are.
Chicago was recently named the sixth-most bike-friendly city in America, according to a Redfin survey.
If you’d like to vote for next week’s winner, visit our US Creative Department here. The ad that receives the most votes will be named ‘US Ad of the Week’ next Wednesday.
Credits:
Agency: Havas Worldwide Chicago
Agency Website: http://chi.havasworldwide.com/
Chief Creative Officer: Jason Peterson
Senior Art Director: Scott Rench
Additional Credits: Content Creator: Danny Mota
Content Producer: Jordan Sider
Content Creator: Ryan Chun
Assistant Editor: Kelsey Moher
Published: June 2015