Teaser campaign gets Lexus Hoverboard off the ground
CHI&Partners has lifted the lid on its gravity defying ‘Lexus Hoverboard’, which it promises will give Marty McFly a run for his money when it begins levitating later this year.
Part of its ‘Amazing in Motion’ campaign for the vehicle manufacturer the technological marvel has been made possible through magnetic levitation, by stashing liquid nitrogen cooled superconductors and permanent magnets within its frame to achieve its magic.
Monty Verdi, creative director at CHI&Partners said: “Each new Lexus ‘Amazing in Motion’ project has been more boundary-breaking than the last, and we’re incredibly proud of all three. This time, we wanted to achieve something truly unimaginable, and we’ve worked tirelessly to make it happen. Now the Lexus Hoverboard is a reality, we’re counting down the days until the world gets to see it in motion. We hope millions of people across the world will join us in our countdown.”
In the run up to the physics bending launch CHI&Partners have been drip feeding a series of images and teaser clips of their under development wonder in an anticipation building exercise ahead of launch.