A stamp that changes color when you’ve drank too much and a self-powered laptop: see other Future Lions winning entries
Digital agency AKQA has announced the winners of its ‘Future Lions’ competition held at Cannes where five teams of students are crowned for their innovative ideas for brands including Uber, Heineken, and Snapchat.
The challenge is for students to create a product or service for a global brand that wouldn’t have been possible three years ago.
The winning ideas are as follows: chromebook_type for Google, a self-powered laptop that provides those without electricity access to the internet; SafeStamp for Heineken International, a microchip made of temporary tattoo paper that measures alcohol content in sweat and glows blue when a person is no longer safe to drive; UberFIRST-AID, which equips Uber drivers with basic medical training and equipment so they can temporarily take care of sick people before an ambulance arrives; Snaphelp for Snapchat, which connects struggling bullying victims with healthcare professionals to make help more accessible and private; and Treeprint for the World Wide Fund for Nature (WWF), an app which matches a person’s fingerprint with a tree that has a similar print and allows the user to find out more about his or her tree and donate money to protect it.
The ceremony was hosted by chief creative officer of AKQA Rei Inamoto. He presented each team with a limited edition 10th Anniversary Future Lions trophy.
Of the winning entries, Inamoto said: “The up-and-coming generation has unprecedented power to shape the future, as this year’s Future Lions winners demonstrate. These students boldly made their move with ideas that have limitless potential for both brands and the public.”
Entries were judged by guest judges from AKQA’s partner Google and the agency’s Future Lions council.
See the comprehensive list of winners below:
- chromebook_type by Elton Rhee, Ludvig Pehrson and Louis Meyer (Miami Ad School, San Francisco and Europe)
- SafeStamp by Divya Seshadri and Meghan D. O’Neill (Miami Ad School, San Francisco)
- UberFIRST-AID by Andrea Raia, Andrea Zanino, Pierpaolo Bivio and Francesco Sguinzi (Fondazione Accademia di Comunicazione, Italy)
- Snaphelp by Yusol Shim (KyungHee University, Bigant Academy, South Korea)
- Treeprint by Cheryl Seah Su Yin (LASALLE College of the Arts, Singapore)