Peel today announced that it has reached 100 billion commands on its smart remote app, which comes preloaded on Samsung and HTV devices, among others. 50 billion of remote commands have come in just the past eight months.
The company is evolving beyond TV sets and entering the wider ‘smart home’ fray. The app can control hundreds of brands of air conditioners and heaters too.
In serving so many smart remote commands each day, Peel sits on a treasure trove of data that can be used by networks and advertisers. "We feel we are just scratching the surface, but TV networks and advertisers already have big opportunities to leverage the data we are collecting,” Bala Krishnan, chief product officer of Peel, told Found Remote. “TV Networks can leverage our True Tune-in native ads to drive trackable viewership of their shows. We can target these ads based on a variety of demographics, most importantly what shows they have watched in the past. We can provide data not just on who tuned-in to the show, but who set reminders to watch, programmed their DVR or favorited a show.”
Brand advertisers can also use Peel for ad syncing, serving a mobile video ad within the smart remote app before a viewer tunes to a program that will feature the brand’s linear ad.
“We have even targeted based on what satellite or cable provider they are using,” Krishnan added, “Going forward, we are exploring different options for creating data products which will provide insights into viewer behavior and we will be able to do this globally and in real time."
Networks who have run ads include Discovery, E!, HISTORY, Hulu, National Geographic and TNT. Brand advertisers include Google and Activision.