Shutterstock and Penske Media announce editorial photo partnership
Penske Media, whose publications include Variety magazine, Women’s Wear Daily (WWD), and deadline.com, has partnered with stock photo company Shutterstock to create and license entertainment images to media and creative companies.
The alliance will bring together Penske’s insider access and journalists with Shutterstock’s marketplace of photos and videos.
Jon Oringer, founder and CEO of Shutterstock, said: "We are thrilled to team up with another trailblazing company to accelerate our progress in editorial imagery. We believe there are ways to productively improve the editorial market to better serve its influential customers and remarkable photographers and create a great business opportunity."
Beginning in 2016, Shutterstock will have right and license to Penske’s archive which includes images from its 100-year-old publications Variety and WWD.
At events produced by Penske, Shutterstock will be able to take photos and videos that it can then market and license to media outlets globally. The partnership could also give the photo company the opportunity to document events such as the Golden Globe Awards and the Academy Awards.