AstraZeneca and DigitasLBi New York win Cannes Lions Pharma Grand Prix with 'Take it From A Fish'
AstraZeneca's Take It From A Fish campaign has won the Grand Prix in the Pharma category for Cannes Lions 2015.
The campaign, created by DigitasLBi New York, was the main winner in the category having also picked up a Silver Lion in the Direct and Promo & Activation Category and a Bronze Lion in the Film category.
Chair of the judging panel for the Pharma category, Rob Rogers, chief creative officer and co-chief executive of Americas for Sudler, told The Drum that he had seen an uplift in quality in terms of entries for the Health sector at Cannes this year.
"This year we saw more entries from a wider range of countries and the work was of a better quality with more kinds of different creative...we all agreed that this was a great piece of creative," he added.
Other winning companies included Orexo, Mexico Red Cross, Shield Therapeutics, Novartis and Otsuka.