Heinz meanz saucy screenz amid ketchup QR porn mix-up
International food giant Heinz has apologised to a German man after an expired QR code promotion led him to a porn site.
Daniel Korell had a a saucy surprise after scanning the QR code of a Heinz ketchup bottle, under the impression he would be led to a site where he could design a personalised label.
Using Facebook to inform Heinz of the gaffe, Korell stated that the web URL for the promotion, which ran from 2012 to 2014, now led users to a porn site called FunDorado.
Heinz responded: “We very much regret the incident and gladly take up your suggestions for the implementation of future campaigns."
To apologise for the incident, Heinz sent Daniel the personalised ketchup bottle he was originally after.
Once the campaign ended, the domain expired, it was promptly snapped up by the porn site. Remember marketers, packaging and QR codes, will always outlive the campaign.
Korell on the other hand was offered a free year subscription to FunDorado, showing how the porn site turned Heinz's misfortune to its advantage.