Bosch launches £200 Mastercard promotion on laundry appliances
Home appliance manufacturer Bosch has launched a summer promotion in the UK, offering customers up to £200 to spend on anything they like when they purchase selected laundry appliances.
The promotion, created by TLC Marketing UK, differs from pure cashback deals in that the £200 is loaded on to a Bosch Prepaid MasterCard®.
Catherine Martin, group trade marketing manager at BSH Home Appliances, said: “It is important for us as a brand that we offer added value promotions to complement our campaign calendar and try something different to encourage consumers to convert. We were excited by the different concepts that TLC showed us for the campaign and are really pleased with the final campaign.”
Martin Covill, group account director at TLC Marketing UK, said: “Bosch approached us to help create a compelling reason to connect with the consumer, while standing out with something new - beyond just price and cashback. The pre-loaded card means customers can start using it straight away, and spend it on anything they want.”
The promotion is currently live and runs until 1st July 2015, communicated via in-store POS, online banners and a campaign microsite.
Content created with:
TLC Marketing UK
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