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Brand of the Day: Donald Trump

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By Tony Connelly, Sports Marketing Reporter

June 18, 2015 | 3 min read

Welcome to Brand of the Day, where we pick the brand making headlines and explain what you need to know about why it's in the news.

Donald Trump turned heads on Tuesday when he announced at his lavish Trump Tower on Fifth Avenue in New York that he was officially running for president.

The 69-year-old property tycoon and TV star walked on stage to Neil Young’s 1989 hit Rockin’ in the Free World, which Young later took issue with because he had not given permission for the song to be used.

Trump’s eccentric speech took aim at Barack Obama for allowing the country to collapse to the level of “a third world country” and promised to build a big wall on the Mexican border.

“They’re sending people that have lots of problems and they’re bringing their problems,” he said. “They’re bringing drugs, they’re bringing crime, they’re rapists, and some I assume are good people but I speak to border guards and they tell us what we are getting.”

Trump has been in the public eye for years as a result of his TV show The Apprentice, his extravagant property portfolio and numerous golf courses throughout the world.

Here’s more behind the Trump brand.

Trump claims that he is worth $8.73bn and says he will be using his own money to fund his presidential candidacy

Trump’s commercial properties in New York are worth an estimated $1.69 billion which include the 68 storey skyscraper Trump Tower where lives.

He owns a Boeing 757 worth $100m.

He owns 17 golf courses throughout the world including 12 in the US.

In the 1980s he made an ambitious entrance into Atlantic City which nearly cost him his fortune. His casino companies filed for bankruptcy to ward off creditors in the 1990s and early 2000s.

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