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Organic food brands including Annie’s tap Solve to handle healthy lunch initiative

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By Minda Smiley, Reporter

June 17, 2015 | 2 min read

Annie’s Homegrown, Applegate, Honest Tea and Rudi’s Organic Bakery have tasked Minneapolis-based agency Solve with handling digital and social strategies for their collective ‘Rock The Lunch Box’ initiative that helps parents find and share healthy lunch ideas for their kids.

The digitally-focused effort is slated to launch this fall. Solve will handle the entire promotion including creative, social, and display media and analytics.

Corey Johnson, president of Solve, said: "We’re in the communication business but many of us are also parents. We applaud these organic brands for their commitment to placing the purest of foods into kids’ lunch boxes, and are pleased to be tapped to help.”

Solve, which was founded in 2011, counts Cascadian Farm Organic, True Value Hardware, and Porsche among its clients.

Earlier this month, Solve announced that Tour de France winner Greg LeMond has chosen the agency to help launch his new line of bicycles and fitness-related items.

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