Elizabeth Shaw introduces new brand ethos in marketing push
Chocolate brand Elizabeth Shaw has launched a campaign to introduce its new brand ethos ‘Making Every Moment Special’ as it looks to tap into year-round chocolate consumption.
The first phase of the campaign consists of a competition launched through a dedicated microsite, where consumers can log in and nominate someone who is celebrating a special occasion to receive free chocolates.
The microsite will run for six months, during which time Elizabeth Shaw will roll out activity on social media and launch new products.
The new strapline comes after the chocolate brand conducted research into the emotions around eating chocolate.
Hayley Coggins, product manager at Elizabeth Shaw, commented: “Eating chocolate is a special moment, it is that time when we sit and enjoy something which makes us feel great, it can happen anytime and anywhere. At Elizabeth Shaw we want to bring together chocolate with special moments in a person’s life and have created a campaign to make every moment special, celebrating these life moments."
Throughout the duration of the campaign three winners per week will be picked from three different categories which includes ‘Special Moments’ ‘Weddings’ and ‘Births’.