Design Bridge creates new brand identity for Lock Stock & Barrel
Brand design agency Design Bridge rejuvenated the brand identity, packaging and visual style for British men’s grooming range Lock Stock & Barrel.
The family-run brand, formerly known as LS&B, has traditionally offered its professional hair styling products to salons, barbershops and high-end retailers.
Lock Stock & Barrel decided to work in partnership with Design Bridge to further emphasise the brand’s provenance, spirit and essence, and also maximise emotional engagement.
Design Bridge was tasked with creating a new brand identity that would nod to both the brand's English roots and the natural ingredients used in its products.
As part of its strategic approach, Design Bridge unlocked the name Lock Stock & Barrel to crate a stronger identity and personality, as John Wigham, design director at Design Bridge explained:
“Through unlocking the abbreviated Lock Stock & Barrel name from LS&B, it unleashed a new identity and personality that brought this aspirational yet ‘everyman’s’ brand to life. This is a name with both attitude and pluck. A turn of phrase meaning ‘All. Everything', Lock Stock & Barrel unabashedly reflects the no-holds-barred pride and fierce passion that pours into this family business and its products.”
A new strapline, Made With Pride in England has been introduced as well as a new logo design inspired by the craft and skill of a barber. The red colouring used Lock Stock & Barrel's packaging has also been darkened.