Brioche Pasquier launches on-pack kids’ sports promotion
Brioche Pasquier is encouraging children to get active this summer as part of its new on-pack promotion.
Created by TLC Marketing UK, the promotion sees a purchase from the brand’s ‘PITCH’ range rewarded with a free kids sports session, across a range of sports including badminton, football, tennis, hockey, rugby, squash, dance, gymnastics and Taekwondo. Customers can also claim a free PITCH branded sports watch with every five packs.
Neil Lunn, Marketing Manager at Brioche Pasquier, said: “The last promotion we ran with TLC proved to be a real hit with our consumers, so we were really excited about launching our latest promotion this summer. The free sports session reward really drives home the PITCH message – that the product is a great fuel supply that facilitates children being more active.”
John Pearson, TLC Marketing UK’s managing director, said: “This time we’re broadening the spectrum of the offer by running it across 5 million packs (from 2 million in 2012), and offering consumers the chance to try a wider range of sports.”
The promotion is now live and runs until the end of September 2015.
Content created with:
TLC Marketing UK
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