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Elastoplast launches exclusive Superdrug on-pack campaign

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By Michael Feeley, Founder and chief exec

June 12, 2015 | 2 min read

Elastoplast are offering Superdrug Beauty Card customers the chance to claim a 2-for-1 days out voucher when they purchase a participating Elastoplast pack from a UK Superdrug store or online.

The promotion, created by TLC Marketing UK, offers 2-for-1 entry to a range of over 300 visitor attractions across the UK including adventure centres, soft play, walks and tours, museums, zoos, cultural attractions and gardens.

Jihad Ghaith, brand manager from Elastoplast, said: “This is the first time we’ve teamed up with Superdrug exclusively, not only to support them as an important trade partner but to reward their loyal customers too. The summer holidays are almost here and what better way to reward families than with discounted days out. Whether it's a trip to the zoo or an adventure centre, Elastoplasts' aim is to be on hand to ensure our customers can concentrate on making the most of the summer. We’re really looking forward to seeing the results.”

Martin Covill, group account director at TLC Marketing UK, said: “We’re thrilled to be working with Elastoplast on their first exclusive promotion with Superdrug. We hope it’s the first of many campaigns together.”

Now live, the campaign runs until 28th July across in-store POS, email marketing and a campaign microsite.

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TLC Marketing UK

TLC – A rewarding company

We live by a simple philosophy – create campaigns that are rewarding for our clients, not only in terms of business but also...

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