Wall Street Journal expands brand with launch of global newspaper in Europe and Asia
The Wall Street Journal (WSJ) is set to launch a new global newspaper for its readers in Europe and Asia as it looks to deliver a singular experience and drive forward international ambitions.
The new, full-colour, broadsheet editions will be available Monday to Friday and will replace the current compact newspapers in Europe and Asia.
The editions will launch in mid-September, targeting key financial capital cities, such as London, Frankfurt, Hong Kong, Paris and Shanghai. The Journal will also be launching enhanced iPad and Android editions for subscribers in these regions at the same time.
“The global Wall Street Journal reflects our international ambitions and our desire to deliver a singular Journal experience to readers in the world’s most economically important cities," said Gerard Baker, WSJ editor in chief.
“The new print, iPad and Android editions will center on our peerless reporting, including our expert coverage of business, finance and economics and our global coverage of politics and policy, as well as our extensive reporting on arts, culture and entertainment.”
Daily content will include a selection of the Journal’s coverage of business, finance, economics, politics and technology. A comprehensive weekly features section will offer coverage of lifestyle, arts, food, wine, design and real estate, designed to appeal to the wide and varied interests of WSJ readers.