US Ad of the Week: MilkPEP ‘Take it Away’

Team USA soccer pro Kelley O’Hara shows off her skills when she stumbles across a group of guys playing a game of pick-up soccer in MilkPEP’s latest spot.

Voted by US Creative Department readers as Ad of the Week, the spot was created by Campbell Ewald to celebrate the strength of female athletes and showcase the protein and nutrients that are found in low-fat chocolate milk.

The video is the latest installment in the company’s ‘Built With Chocolate Milk’ campaign, which aims to market chocolate milk as a serious recovery drink for athletes rather than a kid’s snack.

The ad launched on national TV on 1 June, ahead of the FIFA Women’s World Cup that kicked off on 6 June.

If you’d like to vote for next week’s winner, visit our US Creative Department here. The ad that receives the most votes will be named ‘US Ad of the Week’ next Wednesday.

Credits:

Agency: Campbell Ewald

Agency Website: http://www.lowecampbellewald.com/

President: Sal Taibi

EVP Group Creative Director: Bernie Hogya

SVP Group Creative Director: Ron Wachino

Producer: Nicole Euell

Senior Art Producer: Hillary Jackson

Additional Credits: Account Executive(s): Lisa Stroh, Emily Goodwin, Danielle Barish

Production Company: Greenpoint Pictures

Director: The Hudson Dusters

Director of Photography: Andrew Wheeler

Executive producer: Tatiana Rudzinski

Line Producer: Luke Stevens

Editing House: Greenpoint Pictures

Editor: Logan Roos

Producer: Victoria Vallas-Cullen

Music House: Beta Petrol

Producer: Jason Baker

Composer: Seth Rafter Roberts (SESAC)

Sound Designer: Peter Lauridsen

Audio Mix: One Thousand Birds

Mixer: Andrew Tracy

Color & VFX: Ricart & Co.

Colorist: Seth Ricart

Published: May 2015

Search The Drum Jobs

Explore the best jobs in Marketing and Media industries
View all open jobs

Minda Smiley

Minda Smiley is a reporter at The Drum covering creativity and advertising. Based in Philadelphia, she primarily covers independent agencies and B2B marketing. She also oversees The Drum’s “Independent Influence,” a weekly series that spotlights the work, perspectives and inspirations behind independent agencies. During her time at The Drum, she has covered industry events including SXSW, ANA Masters of Marketing, 4A’s Transformation and C2 Montréal. She is a graduate of the City University of New York’s Graduate School of Journalism.

All by Minda