Leo Burnett’s chief creative officer Susan Credle is leaving to serve in the same role at FCB Worldwide.
She replaces Jonathan Harries, who has served as chief creative officer since 2006 and who will now become chairman of the network. Credle will begin her new role next January.
Carter Murray, FCB Worldwide chief executive, said in a statement that he and Harries began searching for a replacement a year ago.
“The moment we met Susan, we both felt that she would be the perfect creative leader, given our ambition of being a true creative/business partner to our clients to help change consumers’ behavior. Susan is joining a group of talented creative people and her wealth of experience, perspective and leadership style will make us all that much better,” he said.
Credle joined Leo Burnett in 2009 and worked on campaigns including Allstate’s ‘Mayham’ and P&G’s anti-bullying initiative ‘Mean Stinks’ for Secret.
Of her appointment, Credle said: “I believe what we do in the advertising industry makes a difference. And, I have learned that for us to make a difference, three elements must be present. People, place and purpose. These are the three reasons I am now joining FCB as part of the global leadership team.”
She is a member of the Creative Review Board of the Ad Council and serves on the boards of The University of North Carolina’s School of Journalism and Mass Communication and The American Association of Advertising Agencies among others.