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Moneysupermarket wins Grand Prix at The Drum's first Search Awards

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By The Drum Team, Editorial

June 9, 2015 | 3 min read

The Drum Search Awards took place for the first time last night, with Moneysupermarket winning the Grand Prix on account of the effectiveness and efficiency of its PPC campaigns.

Backed by the industry's major players Bing, Google and Yahoo as sponsors, the awards set out to recognise the individuals and companies at the forefront of search.

As chair of the judging panel, Google's head of performance Matt Bush selected Summit's work for Argos as befitting of the inaugural chairman's award.

Bush said: "This was too hard! Far too many fantastic entries, so the chairman decided to open this up to the other judges to help decide.

"We chose the Forecaster tool because it delivers at the heart of what all good advertising should be about - keep spending if you're making more profit. So many companies forget this, but the Forecaster tool, built by Summit, really delivered amazing results for Argos.

"Google wanted to work with The Drum on The Search Awards as we knew there was some amazing work going on getting no recognition. The entries did not let us down! The breadth and diversity of innovation, creativity and fantastic results was inspiring. Search really is an industry on a massive high."

The other big winners at the event at London's Marriott Hotel in Grosvenor Square included Periscopix, named performance agency of the year, and Forward3D, which won best integrated strategy or campaign for its work with New Look.

And there was special recognition for Manning Gottlieb OMD's head of PPC Gemma Howley, who topped the Women in Search poll conducted in partnership by The Drum and Google.

Judge Stuart Bryce, senior digital marketing manager at Telefónica UK, praised the quality and creativity of the UK's search teams and individuals.

He said: ’The search marketing industry in the UK is producing great search campaigns. It's great to see such breadth of talent across both PPC and SEO, both client-side and agency side, within small and larger organisations.

"It was also great to see the creative use of search used effectively to drive strong campaign results, be it with data, or many innovate ways of driving backlinks."

See The Drum Search Awards winners in full.

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