The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Author

By John McCarthy | Opinion Editor

June 9, 2015 | 1 min read

Pizza Hut has unveiled a new pizza box which doubles as a projects as part of a new marketing stunt.

The ‘Blockbuster Box’ marries pizza consumption and the at-home cinema experience with a simple modular design which is packaged with a projector lens.

The campaign, by Ogilvy Hong Kong, magnifies the smartphone display onto a users’ wall of choice to perfectly replicate a night at the movies.

Each box was fitted with a QR code which enabled the download of a video. Promotions included Slice Night, which came with a horror flick, Fully Loaded (action), Anchovy Armageddon (sci-fi) and Hot & Ready (romance).

Don’t expect to see the boxes in your local Pizza Hut anytime soon however…

Box Entertainment Marketing: Movies, TV, Music and Gaming Pizza Hut

Content created with:

Ogilvy Hong Kong

We have been a part of the Hong Kong creative community since 1962, and believe we have a responsibility to nurture creative talent in the territory and beyond.

Find out more

More from Box

View all