Pizza Hut's 'Blockbuster Box' comes with pizza, a free movie & doubles as a projector
Pizza Hut has unveiled a new pizza box which doubles as a projects as part of a new marketing stunt.
The ‘Blockbuster Box’ marries pizza consumption and the at-home cinema experience with a simple modular design which is packaged with a projector lens.
The campaign, by Ogilvy Hong Kong, magnifies the smartphone display onto a users’ wall of choice to perfectly replicate a night at the movies.
Each box was fitted with a QR code which enabled the download of a video. Promotions included Slice Night, which came with a horror flick, Fully Loaded (action), Anchovy Armageddon (sci-fi) and Hot & Ready (romance).
Don’t expect to see the boxes in your local Pizza Hut anytime soon however…
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