Apple names Bloomberg Business as iOS9 launch partner
Apple has selected Bloomberg Business as an iOS9 launch partner, creating the first news app custom built for the latest iteration of the operating system.
Launched in January the service draws together Bloomberg’s editorial and design nous for a mobile-first experience in an Apple News app that combines the design standards of print media with the interactivity of digital media.
Bloomberg Media CEO Justin B. Smith, said: “We’re thrilled to have a technology and design icon like Apple invite us to lead an initiative that will impact the way consumers get news on the go.
“The developments we are making on mobile and connected devices are a key component of Bloomberg Media’s strategy to build a multi-platform media company for global business. Bloomberg has a long history with Apple, and we look forward extending our reach and providing readers with an outstanding business news experience on Apple devices.”
Supporting custom typography, galleries, audio, video, and interactive animations the app can adapt to the particular interests of specific users and will be curated by a team of mobile editors.