Anki appoints long-time Nintendo communications chief Shelley Pearce as marketing head
Entertainment robotics specialist Anki has named long-term Nintendo communications chief Shelley Pearce as head of marketing in Europe.
Pearce brings more than 20 years of experience working on European and UK marketing campaigns within the entertainment, video game and technology sectors, a snug fit with her new role.
Dovetailing with the launch of Anki Overdrive, a robotic battle-racing game, Shelley’s appointment will see her coordinate the simultaneous release in the UK, US and Germany in September 2015.
Craig Rechenmacher, chief marketing officer at Anki, said: “Shelly’s extensive marketing experience with one of the great gaming companies of our time is a welcomed addition to the Anki family. Her knowledge and expertise in the video game and toys-to-life market will help amplify the awareness for Anki OVERDRIVE – a product that crosses into new territory by blending toys, interactive games, robotics and artificial intelligence.”
Pearce added: “Being part of such a young, innovative and creative team, I’m looking forward to this Christmas as Anki solidifies its leadership position in entertainment robotics, pushing the toy industry forward to explore how technology can deliver amazing new entertainment experiences never before possible.”