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Amazon named most visible mobile & desktop retailer on Google

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By John Glenday, Reporter

June 5, 2015 | 2 min read

Retail leviathan Amazon has been crowned as the most visible mobile and desktop retailer on Google, by a crushing margin of victory.

Easily seeing off its nearest challengers, in the form of Walmart and Home Depot, the platform came out on top in terms of mobile phone searches at Google.com, according to research conducted by Searchmetrics.

The survey threw up a clear corollary between mobile and desktop searches with retailers performing well in one area also doing equivalently well in the other.

Marcus Tober, CTO and founder of Searchmetrics, said: “Our study broadly finds that those sites that are highly visible in desktop searches also perform well in mobile phone searches.

“This indicates that the leading retail sites we included in the research are unlikely to have been dramatically affected by the Google mobile-friendly update – probably because these retailers have already been working hard to optimize their sites to support a good user–experience on mobile phones. However it is likely that some smaller sites who have not invested in the mobile user experience of their sites will have seen a drop in search performance and traffic from mobile phones.”

Retail site Mobile Visibility Desktop Visibility

1. Amazon.com 11,145,359 11,351,308

2. Walmart.com 1,816,192 1,819,900

3. HomeDepot.com 881,538 866,995

4. Target.com 771,839 770,299

5. Lowes.com 427,187 433,134

6. Costco.com 301,522 315,974

7. Walgreens.com 253,248 222,931

8. Kroger.com 34,983 36,745

9. Safeway.com 28,340 29,699

10. Caremark.com 7,690 7,690

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