Viewster and AerServ partner to boost mobile business
Streaming platform, Viewster, has partnered with video media platform, AerServ, to boost mobile business by making their video library available to hundreds of advertisers.
As a result, the pair saw an 80 per cent increase in ad revenue.
“Our audience of young pop culture fans increasingly accesses our service via mobile devices. As Viewster’s business continues to grow, it was important for us to not only optimize our mobile offering, but to find a monetization partner that could really scale with us,” said Viewster chief executive, Kai Henninges.
“The ad revenue growth we’ve experienced since partnering with mobile-first and mobile video companies like AerServ is tremendous and we plan to continue leveraging these platforms to tackle the vast opportunity in video advertising.”
Viewster and AerServ hope to continue their efforts to capitalize off the mobile video arena, which will be worth an estimated $4.4bn by 2018.