Kellogg's uses technology to revamp rewards program
Consumers of Kellogg's products in the US will soon find it much easier to earn and collect rewards points.
Instead of having to use codes found inside product packaging, program members can simply use their integrated store shopper cards in combination with purchase receipts.
“The Kellogg’s Family Rewards program is already a terrific benefit to our US consumers; the website has more traffic than all other Kellogg's US websites combined,” said Larry Bruck, Kellogg's Company vice president of global marketing.
“We’re confident the new technology will encourage even more people to participate in the program since it’s even easier to collect points to earn rewards.”
In addition to the increase of ease, the program’s revamp also features the participation of more of Kellogg’s brands including Pringles Murray cookies, and Origin cereals.