Yahoo to globally stream an NFL game for free
The National Football League (NFL) has chosen Yahoo to deliver the first ever free live stream of an NFL game to viewers all over the world.
As audiences increasingly view content online instead of through traditional broadcast and cable channels, the move comes as the NFL attempts to engage with its fans digitally.
Roger Goodell, commissioner of the NFL, said of the partnership: “The NFL has always been committed to being at the forefront of media innovation. Through this partnership with Yahoo—one of the world’s most recognizable digital brands—we are taking another important step in that direction as we continue to closely monitor the rapidly evolving digital media landscape.”
Marissa Mayer, president and chief executive of Yahoo, said: “We're thrilled that the NFL has chosen Yahoo for this historic opportunity.”
The game, between the Buffalo Bills and the Jacksonville Jaguars, will take place in London and will be streamed live at 9:30 am New York time (2:30 pm UK time). It will also be televised in the local Buffalo and Jacksonville markets.