RTO+P wins creative brief for The Honest Kitchen

Red Tettemer O’Connell + Partners (RTO+P) has won business for natural pet food company The Honest Kitchen following a review.

The agency will work on the brand’s strategy, creative, and interactive elements out of its Santa Monica office.

Previously, Made handled creative for the company on a project basis. It did not participate in the pitch.

Mike Steck, chief marketing officer of The Honest Company, said: “We are thrilled to be working with RTO+P. They showed a deep understanding of our business and offered creative solutions that went above and beyond our expectations.”

New work is set to launch this August. The independent agency’s other clients include Under Armour, Planet Fitness, and Morningstar Farms.

Minda Smiley

Minda Smiley is a reporter at The Drum covering creativity and advertising. Based in Philadelphia, she primarily covers independent agencies and B2B marketing. She also oversees The Drum’s “Independent Influence,” a weekly series that spotlights the work, perspectives and inspirations behind independent agencies. During her time at The Drum, she has covered industry events including SXSW, ANA Masters of Marketing, 4A’s Transformation and C2 Montréal. She is a graduate of the City University of New York’s Graduate School of Journalism.

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