Mashable appoints Eric Korsh to lead branded content venture, Mashable Studios

Mashable has appointed Erik Korsh, formerly senior vice president of brand social and content at DigitasLBi, to lead its newest division, Mashable Studios.

In this role, he will lead the production of video and creative content for Mashable’s brand partners.

Prior to Digitas, Korsh helped create and produce multiple shows for major networks like ABC, Bravo, CBS and MTV.

“We see branded video entertainment as core to our long-term strategy, and Eric brings a tremendous track record of both innovating for clients and creating original programming that resonates with audiences like ours,” said Adam Ostrow, Mashable’s chief strategy officer.

“Mashable Studios will build on the company’s history of telling stories that inform, inspire and entertain the digital generation while working with our brand partners to tell their stories in new ways.”

Korsh will report directly to Ostrow and executive editor, Jim Roberts.