JetBlue partners with Visual IQ for marketing attribution needs
JetBlue has partnered with Visual IQ in order to take advantage of its marketing attribution software.
The process of finding software that would measure the efficiency of the airline’s marketing tactics was driven by JetBlue’s creative agency, Mullen Lowe.
“JetBlue is well known for its creative marketing, and we’re thrilled to be arming the airline with the insights it needs to make the best-informed decisions to maximize these efforts,” said Manu Mathew, Visual IQ’s chief executive.
“We’re confident that, as a savvy brand looking to make the most of its marketing spend, JetBlue will begin to reap the benefits of our platform almost immediately.”
JetBlue also teamed up with Amazon to help improve its in-flight experience.