The Drum Awards for Marketing - Extended Deadline

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By John McCarthy, Opinion Editor

June 2, 2015 | 2 min read

Coca-Cola has launched a new TV ad outlining the heritage of the company's diverse range from founding to the present day.

The soft drinks giant has followed on from the ‘What Are You Waiting For?’ TV ad released last month with one which illustrates the full Coca-Cola range.

The 30 second ad, created by Ogilvy Amsterdam, references the heritage of the brand from the 1890s, through the 80s and 90s, to the present day – all backed by electro soundtrack, ‘Honeytrap’ by British group ‘We Have Band’.

Bobby Brittain, marketing director of Coca-Cola Great Britain and Ireland, said: “This is a really exciting time for us because, for the first time ever, we have brought all four variants together under one umbrella.

“It marks a significant step change in our approach to marketing Coca-Cola and it really brings to life the unique characteristics of each drink within the range.”

Supplementing the TV presence is an out of home push, on landmarks such as the London Eye and unique posters at Regent’s Park, Camden Town and Baker Street tube stations.

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