BroadcastAsia 2015: Found Remote to lead day on social TV and the second screen

Here he gives a rundown of what to expect from the event.

As TV Everywhere, social, and multiplatform distribution become the norm, broadcasters are looking for inventive ways to engage viewers.

And as the number of competitors continues to increase broadcasters are finding it ever more difficult to retain viewers who are spoilt for choice, have short attention spans and who come from an age of 'instant everything'.

Here are the topics we'll be covering. You can follow #BroadcastAsia2015 for updates throughout the week.

10:55am:

Creating unique interactive TV services with the help of social TV initiatives with Zack Dugow, founder and chief executive officer, Insticator

• Gamification – Including gaming elements that are synonymous with your content
• Connecting with individual viewers, and monetising that relationship
• Innovating how your viewers interact with your content with new technologies
• Where are the monetisation opportunities in these initiatives?

11:25am:

Leveraging multi-screen technologies to boost revenue generation and enable market penetration with Tatjana Medic, commercial director and chief commercial officer, Funke Digital TV

• How can pay TV broadcasters compete against fierce competition, with limited spectrum?
• Creating positive buzz to drive viewership and grow advertising dollars using the second screen
• Breaking into new customer markets with a strong second screen strategy
• How can content providers, app developers and advertisers work together to link products shown on TV to online purchasing opportunities?

1:30pm:

Challenging the traditional multi-screen experience to drive the connected entertainment industry forward – A global catalogue of success stories with myself (Natan Edelsburg, executive editor of Found Remote)

• Elements that create a compelling multiplatform experience that consumers want to use
• Strategies to drive your viewers to access your content through different platforms
• Moving from a content-driven business to a consumer-centric one
• Launching new services that bring additional revenue opportunities by taking advantage of the transition to multi-screens

2:00pm:

Designed to entertain: A Fox international case study with Kaiwei Chen, chief consulting officer, 2359 Media and James Osmund, director, non-linear product, Fox International Channels

• Creating an elegant video streaming app that value adds to existing subscribers
• Leveraging mobile technologies to drive viewer accessibility and convenience
• Connecting with subscribers at a deeper level
• User-grabbing strategies: How to get your viewers to respond to your content?

2:40pm:

Power Panel: Is the 'Second Screen Phenomenon; losing traction? With Mark Blair, vice-president APAC, Brightcove; Oliver Madgett, head of APAC, Tectonic Interactive; Rob van den Dam, global telecommunications industry leader, IBM Institute for Business Value, IBM; Richard Wray, territory manager, APAC; Conviva and Tatjana Medic, commercial director and chief commercial officer, Funke Digital TV. Moderated by myself (Natan Edelsburg, executive editor of Found Remote)

• Now that smartphones, tablets and laptops are replacing the first screen, what new challenges and opportunities does this pose?
• Integrating various content forms from multiple sources onto one screen
• How to integrate all screens when it comes to advertising campaigns
• Potential service delivery models to enhance revenue generation
• Second Screen and Social TV – Can you do one without the other?

3:30pm:

Compelling interactive multiplatform audience engagement – How to gain eyeballs and earn marketing dollars with Amir Eilat, vice-president product marketing TV and media, Kaltura

• Attracting new subscribers with compelling, interactive offerings
• Generating incremental revenues and retaining subscriber loyalty with personalised TV experiences
• Enabling customised viewing experiences, and monetising content across all devices
• Case Studies: MediaCorp’s Toggle and Solar’s Blink

4:00pm:

Successful interactive video case studies: Innovation in engagement with Tracy Wong, creative director, Infini Interactive Videos

• Boosting viewer engagement rates through interactive videos
• Tracking viewer feedback and data via interaction points
• How can TV companies easily create engaging and immersive new content?
• Repackaging library footage using interactive formats for online viewers

4:20pm:

Managing direct-programmatic hybrid sales model for the on-demand, cross-device future with Eric Mathewson, founder and chief executive officer, WideOrbit

• Utilising automated programmatic technology as part of your selling mix
• Giving marketers the option to buy audiences across multiple stations, networks and devices
• Adapting sales and traffic workflows to create a competitive advantage
• Retaining control of pricing when programmatic media becomes part of your revenue

You can follow photos from social of the event here, and access The Drum's Found Remote hub here. Sign up to receive The Drum's Daily US newsletter.