Time Inc.’s Entertainment Weekly to spearhead company’s paywall efforts
EW.com, the digital branch of magazine Entertainment Weekly, has rolled out a paid content strategy to increase revenue growth.
Source: Entertainment Weekly
The move marks parent company Time Inc.’s first foray into paywall territory. It plans to implement similar paid content strategies across some of its other publications, including People, Real Simple, and Time, this summer.
Those who subscribe to Entertainment Weekly will continue to have unlimited access to content on all platforms, while visitors who are not subscribers will have free access up to a defined limit where they will then be prompted to sign up for a variety of paid options.
Rich Battista, president of People and Entertainment Weekly, said: "Whether it's non-stop information about the series finale of Mad Men or a deep dive into the making of the summer blockbuster Jurassic World, we are offering EW’s premium content to the most passionate and obsessive entertainment fans who need to be the first to know about the best in entertainment. We'll be closely monitoring this roll-out in an effort to better understand our audience’s digital habits over time."
According to Time Inc., its digital properties attract more than 120 million visitors each month.