Greg LeMond chooses Minneapolis-based Solve to help launch his cycling brand
American cyclist and three-time Tour de France winner Greg LeMond has tapped Solve to help launch his new line of bicycles and fitness-related items.
The agency will be tasked with brand positioning, target audience definition, and messaging across traditional, digital, and social channels.
John Colasanti, CEO of Solve, said: "Greg’s racing achievements and ability to leverage technical innovations to maximize performance are legendary. There isn’t a person more qualified or better suited to dominate the cycling space.”
Work for the brand will roll out later this year.
Solve was founded in 2011. Its clients include True Value Hardware, Porsche, and Président Cheese.