The Drum Awards for Marketing - Extended Deadline

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By Stephen Lepitak, -

June 1, 2015 | 3 min read

Welcome to Brand of the Day, where we pick the company making headlines for the day and explain five elements you need to know about what has happened for them to be in the news.

The worldwide phenomena that is Kim Kardashian West and her husband, Kanye West are set to have their second child, as originally reported by E! News, which has placed them back at the forefront of conversation for this celebrity obsessed world.

Here's what you need to know:

1) Kim made the announcement of expecting a second child during the mid-season finale of her reality programme ‘Keeping up with the Kardashians’ making headline news around the world.

"I just got the blood test back, and I am pregnant!" Kardashian West told her sister Khloé during the episode.

2) The new arrival will play sibling to the couple’s first child, North West, who was born on 15 June.

3) The episode also featured a car crash involving Kardashian West and North. She tweeted after the incident aired to say that the crash was ‘terrifying’ and explain that North was edited out of the incident as she doesn’t want her daughter to be featured on the show.

4) The main image from the couple's wedding in May 2014 set a record on Instagram as recieving the highest number of likes for one single picture.

5) Since the news broke, a humorous campaign has started online for Kim and Kanye to name their new baby, South. No one is betting against it becoming reality either.

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