Agency tech partner Cohaesus aims to ‘Reinvent Freelance’ with new temporary resourcing solution
Cohaesus, a tech development partner for UK marketing and advertising agencies, has expanded its offering with a new on-demand resourcing solution, ‘Reinventing Freelance’.
The new proposition aims to provide agencies with an improved solution to the problem of finding scarce technical and software development resources on a temporary basis and often at short notice. Cohaesus employs a team of experts, in a range of in-demand specialisms, on a full-time basis who can be engaged by agencies for as long as they need them.
Quentin Ellis, senior partner and user experience director of Cohaesus, said: “We know that marketing and advertising agencies often struggle to find the right balance of internal resources, particularly in hiring software engineers capable of delivering the impeccable online products consumers demand."
“The traditional freelance market can be something of a lottery in terms of quality, providing the client with real problems if a freelance relationship with a one-man-band doesn’t work out: there’s no-one to escalate the problem to! Even if the freelancer in question is brilliant, the nature of software development projects mean that freelancers can be left twiddling their thumbs on an expensive day-rate if there are hold-ups elsewhere on the project.
“The ‘freelancers’ we offer to agencies are, in actual fact, employed by us, giving our clients the security of knowing that our developers have their own boss to answer to and also providing our clients with the flexibility to engage help only when needed and send them back to us when they don’t” said Ellis.
In the last 12 months Cohaesus has seen a large spike in interest for developers who are experienced in Adobe Experience Manager (AEM), Sitecore, Acquia and mobile apps for iOS and Android.
Cohaesus also recently launched ‘Academy’, a series of training courses specifically addressing the issues that agency-people tend to face when managing technical projects. This initiative will be expanded to include technical courses later in the year.
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