Toby Southgate named WPP’s Brand Union worldwide CEO

WPP’s Brand Union has promoted Toby Southgate from chief executive (CEO) of the Americas to worldwide CEO.

In this role, Southgate, based in New York, will keep his current Americas responsibilities while monitoring global growth.

“I love this business and I’m proud to be leading Brand Union beyond the traditional definition of branding. I’m delighted Simon has given me the chance to lead the network,” said Southgate. “Brand Union is all about creating brilliantly designed and beautifully connected experiences for our clients and their brands. There is much more to come.”

During his seven years at Brand Union, Southgate has landed major clients including The Coca-Cola Company, Vodafone and Shazam.

“Toby is a true professional in our industry and a trusted adviser to senior clients all around our network,” said Simon Bolton, group CEO of Brand Union and Fitch. “He has a unique thought process and leadership style that enables him to have compelling conversations with clients, prospects and talent alike. I have no doubt Toby has what it takes to step into this role on a worldwide stage and take Brand Union to the next level.”

Southgate will begin his new post on 1 July and will report directly to Bolton.

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