Russian airline Transaero rebrands to support new business strategy
Russia’s largest independent airline Transaero has revealed a new brand identity together with design agency StartJG as it aims to become one of the world's best airlines.
Working closely with StartJG the airline has refreshed and modernised its brand and identity to reflect positive changes being driven within the business.
As part of a process that ran from April to mid-summer of 2014, StartJG and Transaero established a roadmap for change that would enable the brand to become more valued by passengers and more valuable as a business.
The agency worked on defining a new proposition and brand promise: ‘To the future together’ establishing this as a creative thread that runs throughout the business. The new identity is an expression of change and the challenge has been to deliver the new look and feel confidently across all touch points, from aircraft livery to digital communications.
Olga Pleshakova, CEO of Transaero Airlines commented: "We want passengers who choose Transaero to feel truly surrounded by a similar care to that you would receive in your family. Whilst retaining our family culture we have modernised the image of the company. That's why our new brand positioning is ‘To the future together’."
Launched this week the brand identity will be first introduced across new planes before being applied across all traveller touch points, from website to check-in and communication collateral.