OMD chief Nikki Mendonça joins IAB Europe board
The Internet Advertising Bureau (IAB) Europe has appointed Nikki Mendonça, president of OMD EMEA, to its board.
Mendonça currently presides over 5,000 employees across 80 offices in 63 markets, and oversees $19bn in ad spend from global brands such as Renault, PepsiCo, Liberty Global and Walt Disney.
She said 2015 is a “pivotal” year to be appointed to the IAB Europe Board as the EU digital market continues to grow. It has doubled in the last five years, growing 11.6 per cent in the last year to €30.6bn.
“And with the European Commission’s plans to drive a digital single market strategy for Europe by addressing regulatory fragmentation and accelerating a more borderless, democratised and entrepreneurial framework across the region, this is set to be a landmark year,” she said.
Mendonça will work closely with the other members of the board, including Google, Microsoft and AppNexus, to promote the values of IAB Europe.
“Defining practices and focusing on the business of standardisation and measurement across markets, the raison d’être of IAB Europe, is going to be critically important to advertisers as we sprint towards new disruptive business models anchored in e-commerce and m-commerce,” she continued.
“Leveraging the digital ecosystem has the potential to add a €415bn contribution to our European GDP numbers, reinforcing our position as the largest trading bloc in the world. I am thrilled to play a part in the conversation.”