New Birmingham City University campaign takes shape
Birmingham City University’s role in producing students who go on to 'shape the world’ is the focus of a major new brand campaign, developed by Chapter.
Showcasing talented graduates who have influenced the work of Harrods, Aston Martin, Disney, among a host of influential brands, the campaign is visible across the region on billboards, trains and phone boxes, as well as integrating with online and social media.
The summer campaign backs up the University's rapid expansion programme, centred on a major development of its growing campus in the centre of the UK’s second city. The university is investing over £260 million in providing state-of-the-art facilities for students and regenerating the previously neglected Eastside of Birmingham's city centre.
Dawn Vos, assistant director of marketing at the university, said: "Anyone who has seen the new campus right in the heart of Birmingham will know that we are literally transforming the city as well as the lives of students that come to the university who can go onto have hugely successful careers. Our graduates are already going out there and having a real impact on the world."
Ricky Neault, director at Chapter, said: ‘This campaign is a real celebration of potential. Birmingham City University has world-class facilities and gives students practical, real-life experience meaning they are equipped to go out there and do something great. The proof is in the graduates who are already doing it and this campaign simply reminds young people that they can think big and go out there and do anything they want to do – and Birmingham City University will help them get there."
The new campaign reflects both the ambitions of the university and the potential of undergraduates by focusing on their potential to ’Shape the world’. Notable former students at Birmingham City university include pop star Laura Mvula, YouTube sensation Lily Pebbles and Coronation Street actress Catherine Tyseley.
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