Brand Vine Chart: Next, Paul Smith and Ikea come out on top
Welcome to The Drum's Brand Vine chart, powered by Burst, the short-form social video specialists.
The chart is ranked on the number of loops generated by brands on the video sharing service each week.
Next tops this week's stylish chart with a carousel clip of its the Autumn collection.
The British brand's six-second video increased the channel's loop count by over 1687 per cent.
Meanwhile, Paul Smith came a fashionable second, thanks to a Vine inviting customers to pick up a copy of American artist Jeff Koons' new monograph in-store.
The clip gave fans a sneak peek of the book, which features analysis from critics and art historians as well as hundreds of coloruful large-images tracing Koons' career.
And a quirky video showing DIYers how to achieve pretty floral décor in a few simple steps earned Ikea third place and took the Swedish brand's total number of loops up to 748,500.
Puma, HTC and Chelsea also made it into the chart.