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Brand of the Day: Google

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By Nesh Pillay, Reporter

May 29, 2015 | 3 min read

Welcome to Brand of the Day, where we pick the company making headlines for the day and explain five elements you need to know about what has happened for them to be in the news.

Google, ZenithOptimedia

Today we feature Google, a tech giant that made major announcements at its I/O Conference earlier today that may threaten competitor, Apple

1) The Brand

Google began as a search tool, but has grown into much more since being founded almost a decade ago. After moving to Palo Alto in the heart of silicon valley, the tech giant has dominated all aspects of society, from advertising to energy to geolocation.

2) Brillo

At this year’s conference, Google unveiled Brillo, a smart operating system that allows internet-enabled devices to communicate with each other. The brand's vice president, Sundar Pichai called it “Android, polished down (with) an end-to-end functioning operating system.” In essence, Brillo will eventually be able to connect your entire home, bringing you into the science fiction future you’d always hoped for.

3) Android Pay

One of Google’s biggest announcements was of a payment system that is set to rival Apple Pay. It has partnered with wireless providers, payment networks, retailers and banks to refine its capabilities in the very promising mobile payment marketplace. Named Android Pay, the service will be available in coming months and will work on Android phones work on any system operating KitKat and above.

4) Photos App

In another blow to Apple, Google unveiled a photo app with unlimited storage. The Photos app promises to organize photos across all devices and will offer free unlimited cloud services for all photos and videos – a huge improvement over Apple’s 5GB limit.

5) Looking forward

With these announcement, Google has shown that it has no plans of slowing down. The conglomerate will continue to expand and meet consumer needs, with mobile, internet, and tech

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