Apple edges into augmented reality sector with Metaio buyout
Apple is positioning itself to grab a slice of the augmented reality market with its purchase of Metaio, a start-up specialising in the nascent field.
According to reports in Tech Crunch legal documents have surfaced indicating that the Cupertino based juggernaut acquired the business last week but has remained tight-lipped as to its plans for the company.
Thus far Metaio has specialised in offering potential vehicle purchasers AR tours of cars from manufacturers such as Volkswagen and Ferrari as well as a travel aid for Berlin which gave tourists a look at what city streets would have looked like when the Berlin Wall remained standing.
Apple is believed to be developing a virtual reality headset that is compatible for use on iPhones as well as an AR feature for its Maps app that can display restaurants and other businesses by pointing the phone at the street.