The Drum Awards for Marketing - Extended Deadline

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By John McCarthy, Opinion Editor

May 28, 2015 | 2 min read

Lenovo has unveiled a smartphone with an in-built projector which can be used to cast content and control interfaces such as keyboards onto surfaces.

The Chinese firm, which remains the world’s largest PC maker, debuted the Smart Cast smartphone at the first annual Lenovo Tech World in Beijing.

The concept smartphone featured a laser projector and infrared motion detector enabling users to project touch screens of varying size and style onto surfaces. On display were apps such as calculator, drawing, note-taking or Microsoft PowerPoint.

However, the device was also capable of large-scale projection enabling users to watch movies, play games or conduct video chats via a screen on their wall.

Yang Yuanqing, chairman and chief executive of Lenovo, said: “We will deliver innovation like we showed here today to solve problems and address customer pain points.

“We will bring together hardware software and services to transform the user experience. This is our vision, and we showed some glimpses of the next wave of Lenovo innovation here today.”

During the trial, pianist Lang Lang played a rendition of The Entertainer on the virtual keyboard while the full size sheet music was displayed from the smartphone’s projector.

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