Food & Wine unveils its emoji keyboard for foodies

Time Inc.’s Food & Wine has rolled out an emoji keyboard that includes a burger, taco and even a cronut.

The keyboard features more than 25 emojis, GIFs, and stickers that the company says reflects “the biggest food obsessions of the moment.”

Emojis also include chefs and trendy restaurant dishes, such as the live-ant-covered shrimp at Copenhagen’s Noma.

Dana Cowin, Food & Wine editor in chief, said: “We wanted to create a whole new world of possibilities that let our fans talk to each other in the language that means the most to them: food. We will be able to constantly update the keyboard with new chefs, restaurant dishes, trends and seasonal characters to make sure we’re giving users everything they need to make sharing fun.”

The company’s keyboard was developed by Snaps, which has worked with other companies including Burger King and Trolli to make customized emojis.

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Minda Smiley

Minda Smiley is a reporter at The Drum covering creativity and advertising. Based in Philadelphia, she primarily covers independent agencies and B2B marketing. She also oversees The Drum’s “Independent Influence,” a weekly series that spotlights the work, perspectives and inspirations behind independent agencies. During her time at The Drum, she has covered industry events including SXSW, ANA Masters of Marketing, 4A’s Transformation and C2 Montréal. She is a graduate of the City University of New York’s Graduate School of Journalism.

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