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US Creative Department: Featuring Cossette Chicago, BBDO New York, Y&R Sao Paulo and more

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By Minda Smiley | Reporter

May 27, 2015 | 16 min read

Welcome to US Creative Department.

Each week this section will aim to showcase the latest creative work to come out of not only the US but Canada, Mexico, and South America as well.

It will give you, the reader, the chance to decide what is best.

You can vote for the work you like best simply by clicking the 'Like' button under the work. The winner will be named The Drum's 'Ad of the Week' and will be in the running to be named 'US Readers' Favourite' in our printed magazine, which is published every fortnight.

Submit your vote before Wednesday June 3 to guarantee your vote has been counted.

To submit work for future publication contact minda.smiley@thedrum.com or nesh.pillay@thedrum.com. For voting updates and more follow The Drum Creative Showcase on Twitter @TheDrumCreative and subscribe to the US daily newsletter here

Cossette Chicago: McDonald's 'Party Fries' and 'Big Mac Slice'

Brand: McDonald's

Titles: Party Fries and Big Mac Slice

Agency: Cossette, Chicago, USA

Agency Website: http://cossette.com/

Executive Creative Director: Chuck Rachford

Art Director: Claudio Venturini

Copywriter: Jeff Oswald

Additional Credits: Retoucher: Trevor Gauthier

Account Executive: Ashley Goodson

Published: May 2015

BBDO New York: GE 'Time Upon a Once'

Brand: GE

Title: Time Upon a Once

Agency: BBDO New York

Agency Website: http://www.bbdo.com/

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Executive Creative Director: Michael Aimette

Creative Director/Copywriter: Tim Roan

Creative Director/Copywriter: Levi Slavin

Additional Credits: Director of Integrated Production: David Rolfe

Group Executive Producer: Diane Hill

Executive Producer: George Sholley

Head of Music Production: Rani Vaz

Worldwide Senior Director: Brandon Fowler

Senior Director: Peter McCallum

Account Director: Lindsey Conklin

Assistant Account Executive: Joslyn Dunn

Group Planning Director: Tom Naughton

Production Company: Biscuit Filmworks

Director: Andreas Nilsson

Executive Producer: Shawn Lacy

Executive Producer: Colleen O'Donnell

Executive Producer: Holly Vega

Line Producer: Vincent Landay

Editorial: Rock Paper Scissors

Executive Producer: Eve Kornblum

Post Producer: Jen Milano

Editor: Mikkel E.G. Nielsen

Visual Effects: A52

Executive Producer: Patrick Nugent

Producer: Heather Johann

VFX Supervisor: Andy Rafael Barrios

Mix House: Heard City

Executive Producer: Gloria Pitagorsky

Producer: Sasha Awn

Sound Design/Mixer: Mike Vitacco

Mixer: Keith Reynaud

Music: The Ski Team

Composers: The Ski Team

Animation: Renegade Animation

Published: May 2015

Y&R Sao Paulo: Danone 'It's worth the sacrifice'

Brand: Danone

Title: It's worth the sacrifice

Agency: Y&R, Sao Paulo, Brazil

Agency Website: http://yrbrasil.com.br/

Executive Creative Director / Creative Director: Rui Branquinho

Art Director: Felipe Pavani

Copywriter: Ricardo Dolla

Photographer: Marcelo Ribeiro

Art Buyers: Monica Beretta, Stephanie Wang

Published: April 2015

Grey NY: Olive Garden 'Home'

Brand: Olive Garden

Title: Home

Agency: Grey NY

Agency Website: http://grey.com/us

Worldwide Chief Creative Officer: Tor Myhren

Chief Creative Officer: Andreas Dahlqvist

Chief Marketing Officer: Jane Reiss

President, Grey Activation/PR: Amy Tunick

Executive Creative Director: Ari Halper

Executive Creative Director: Stephen Krauss

Executive Creative Director: Jan Egan

Executive Creative Director: Ron Castillo

Creative Director: Brad Mancuso

Creative Director: Susan LaScala Wood

Art Director: Jonathan Hsu

Copywriter: Gail Barlow & Paul Elicker

Additional Credits: VP Executive Producers (Agency): Seth Gorenstein & Adam Seely

SVP Account Director: Nadine Falco

VP Account Directors: Christina Pantina & Jamie Shiembob

Strategy: Dominic Hanley

Editor (person & company): Cindy Nielsen & Charlie Cusamano, Vision Post

Assistant Casting Director: Brian Safuto

EVP Director of Music (Agency): Josh Rabinowitz

VP Director of Music Licensing (Agency): Amy Rosen

Project Manager: Jasmine Mangana

Published: May 2015

DDB New York: Eukanuba 'Dedicated to Healthier, Longer Lives'

Brand: Eukanuba

Title: Dedicated to Healthier, Longer Lives

Agency: DDB New York

Agency Website: https://www.ddb.com/

Chief Creative Officer: Icaro Doria

ECD: Janet Guillet

Creative Director/AD: John McGill

Creative Director/CW: Luke Carmody

Additional Credits: Head of Broadcast Production: Ed Zazzera

Producer: Tiffany Campbell

Director: Iain Mackenzie

Prod. Comp: Paydirt Pictures

Editor: Fluid

Music: Stock

Published: May 2015

Leo Burnett Chicago: Firestone 'Handcrafted'

Brand: Firestone

Title: Handcrafted

Agency: Leo Burnett Chicago

Agency Website: http://www.leoburnett.us/chicago/

Chief Creative Officer: Susan Credle

Executive Creative Director: Charley Wickman

SVP Creative Directors: Mikal Pittman & Britt Nolan

ACD/Art Director: Mike Costello

ACD/Copywriter: Pete Lefebvre

Additional Credits: VP Executive Producer: Juan Woodbury

Print Producer: Nia McCarthy

Associate Producer: Matt Monahan

Production Company: Biscuit

Director: Andreas Nilsson (BATO), Christopher Riggert (FCAC)

VFX/SPX: A52

Editorial: Rock Paper Scissors

Editor: Adam Pertofsky (BATO); Biff Butler (FCAF)

Photographer: Vegard Breie (BATO); Peter Rodger (FCAC)

Published: May 2015

Jones Knowles Ritchie: Budweiser 'Liberty'

Brand: Budweiser

Title: Budweiser Liberty

Agency: Jones Knowles Ritchie

Agency Website: jkrglobal.com

Published: April 2015

Short Rationale: It’s officially summer and once again Budweiser furthers our pursuit of

happiness. The unique partnership between Budweiser and the National Parks

Foundation has inspired a colossal design solution; the most iconic

American beer and the most iconic symbol of freedom. Set against a field

of red and white stripes, Lady Liberty herself becomes our star. In a nod

to the statue's origins, renowned French illustrator Malika Favre was

commissioned to capture her beauty and power. This summer, celebrate with a Budweiser.

KBS: TE Connectivity 'Engineering Racing Greatness'

Brand: TE Connectivity

Title: Engineering Racing Greatness

Agency: KBS+

Agency Website: http://www.kbsp.com/

Chief Creative Officers: Dan Kelleher and Jonathan Mackler

Creative Director: Andreas Baumert

Creative Director: Matt Creamer

Additional Credits: Head of Production: Jenny Read

Agency Producer: Kim Jose

Business Manager: Andrea Fagan

Sr. Integrated Project Manager: Mandy Agderian

Content Strategist: Jason Flynn

Strategy Director: Sam Chotiner

Global Group Account Director: George Olexa

Account Executive: Carlos Huasipoma

Production & Editorial Co: ARMOURY

Director: Kevin Osgood and Francesco Paciocco

Director of Photography (DOP): Kevin Osgood and Francesco Paciocco

Executive Producer: Kim Jose

Line Producer: Daniel Gartner

Director of Post Production: Joe DiMaio

Editor: Daniel Monserat and Vic Barczyk

Assistant Editor: Will Kelly

GFX: Ana Pascual and Navarro Stark

Audio Mix: Sonic Union

Audio Mixer: Steve Rosen

Color: Irving Harvey

Published: May 2015

Murray Brand Communications: Stoneridge Orchards Package Redesign

Brand: Stoneridge Orchards

Title: Package Redesign

Agency: Murray Brand Communications, Inc.

Agency Website: www.murraybrand.com

Creative Director: Brad Berberich

Copywriter: Stoneridge Orchards

Photographer: Mike Wepplo

Published: May 2015

Short Rationale: To attract health-conscious consumers seeking good-for-you snack alternatives or ingredients to enhance recipes and meals, Stoneridge

Orchards partnered with Murray Brand Communications to design a new

packaging architecture capable of extending to 10 SKUs. Recognizing

intensely flavorful fruits with no additives or preservatives should be

communicated as the core essence of the brand, Murray Brand designers

developed a range of concepts in which limited graphic elements and

moderately styled serving suggestions combine to support product

simplicity. Colored panels were then added as a visual cue to further

differentiate SKUs while value propositions including "Product of the USA"

were presented to convey quality to both domestic and international

consumers.

DDB Argentina: FATH (Fundación Argentina de Transplante Hepático) 'The Man and the Dog'

Brand: FATH (Fundación Argentina de Transplante Hepático)

Title: The Man and the Dog

Agency: DDB Argentina

Agency Website: http://www.ddb.com/

Creative VP: Hernán Juaregui

Executive Creative Director: Beto Cocito

Additional Credits: Agency Executive Producer: Diane Jackson

Account Director: Daniela Tucci

Creative Manager: Pablo Banchieri

Production Company: Central Films North

Director: Rodrigo Garcia Saiz

Executive Producer: John Barreiro

Conceptualizer: Leandro Custo

Production Service Company/Co-Producer: Rebolucion Argentina

Rebolucion EP: Patricio Alvarez Casado

Post Production: The Whitehouse Chicago

Post Executive Producer (The Whitehouse): Kristin Branstetter

Post Producer (The Whitehouse): Caitlin Morris

Editor: Matthew Wood

Assistant Editor: Caleb Helper

Post Production: The Mill

Post Executive Producer (The Mill): Andrew Sommerville

Post Producer (The Mill): Samantha Letzler

Colorist: Luke Morrison

Lead 2D Artist: Randy McEntee

2D Artists: Michael Sarabia, Jonathan Freeman

Audio Engineer: Nicholas Papaleo

Music: “Stuff We Did” by Michael Giacchino

Published: May 2015

TBWA\Chiat\Day New York: Brooklyn Film Festival 'Fight Scene,' 'Cinematographer' and 'Character'

Brooklyn Film Festival 2015 TV Spot 2 / FIGHT SCENE from Brooklyn Film Festival on Vimeo.

Brooklyn Film Festival 2015 TV Spot 1 / CINEMATOGRAPHER from Brooklyn Film Festival on Vimeo.

Brooklyn Film Festival 2015 - CHARACTER from Brooklyn Film Festival on Vimeo.

Brand: Brooklyn Film Festival

Titles: Fight Scene, Cinematographer, and Character

Agency: TBWA\Chiat\Day, New York, USA

Agency Website: http://tbwachiatday.com/

Executive Creative Director: Matt Ian

Creative Director: Deniz Marlali

Associate Creative Director / Copywriter: Steve Skibba

Animation / Illustration: Seokmin Hong

Print Design: Sarah Romanoff

Additional Credits: Executive Producer: Chad Hopenwasser

Sound Design: Roman Zeitlin

Director of Digital and Content Strategy: Aki Spicer

Account Director: Ed Rogers

Strategy: Damasia Merbilhaa

Social Media Team: Ryan Jin, Kiyotaka Sumiyoshi

Original Music by Elias

Composer: Eric Ronick

Published: May 2015

Conill: Crest 'A smile changes the whole story'

Brand: Crest

Title: A smile changes the whole story

Agency: Conill, USA

Agency Website: http://conill.com/

Chief Creative Officer: Javier Campopiano

Executive Creative Directors: Hernan Cerdeiro, Diego Yurkievich

Associate Creative Directors: Tomas Almuna, Cristian Costa, Juan Cruz Vassallo / Hernan Pettinaroli

Copywriters: Tomas Almuna, Juan Cruz Vassallo, Ricardo Chuecos

Art Directors: Cristian Costa, Hernan Pettinaroli, Mauricio Mutis

Additional Credits: Director of Integrated Production: Rodrigo Vargas

Project Management: Katia Quiñones

Managing Director: Jasper Nelissen

Client Services Director: Beatriz Del Amo

Account Director: Julia Estacio

Account Supervisor: Lyanne Pardo

Social Media Supervisor: Juan Pablo Garcia

Director Strategic Development: Tom Lanktree

Group Director Communications Strategy: William Formeca

Published: May 2015

GSD&M: PetSmart 'Partners in Pethood'

Brand: PetSmart

Title: Avant Guardians

Agency: GSD&M

Agency Website: http://www.gsdm.com/

Chief Creative Officer: Jay Russell

Group Creative Director: Scott Brewer, Ryan Carroll

Associate CD/AD: Ross Aboud

Associate CD/Writer: Kevin Dunleavy

Art Director: Morgan McDonald

Copywriter: Scott Chalkley

Additional Credits: Director of Production: Jack Epsteen

Executive Producer: Bill Wine

Producer: Abigail Hinojosa

Assoc. Producer: Adriane Weast

Business Affairs: Lindsay Wakabayashi

Account Leadership: Scott Moore, Sabia Siddiqi, Ben Creasey, Nadia Elias

Project Management: Maria Roepke

Experience and Insights: Andrew Teagle, Rene Huey-Lipton

Studio Services: Michele Head, Summer Ortiz

Production Company: Go Film

Director: Christopher Guest

Director of Photography: Kristian Kachikis

Executive Producer: Gary Rose, Catherine Finkenstaedt, Adam Bloom

Line Producer: Mark Hyatt

Editorial Company: Mackenzie Cutler, NY

Editor: Gavin Cutler

Senior Asst. Editor: Ryan Steele

Asst. Editor: Pamela Petruski

Post EP: Sasha Hirschfeld

Colorist: Fergus McCall & Mikey Rossiter, the Mill, NY

VFX/Online: Nick Smith, Finland Finish, Austin

Sound Design & Final Mix: Chris Erlon, Digital Domain, Austin

Original Music: HUM Music, LA

Graphics: Brad Hodgson, Perfect Form, Austin

Published: May 2015

Established: H&M Cosmetic Line Redesign

Brand: H&M

Title: Cosmetic Line Redesign

Agency: Established

Agency Website: http://www.establishednyc.com

Creative Director: Sam O’Donahue

Photographer: H&M

Additional Credits: Peter Ash, Felix deVoss, Sara Wallander, Marie Hager

Published: May 2015

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