US Creative Department: Featuring Cossette Chicago, BBDO New York, Y&R Sao Paulo and more
Welcome to US Creative Department.
Each week this section will aim to showcase the latest creative work to come out of not only the US but Canada, Mexico, and South America as well.
It will give you, the reader, the chance to decide what is best.
You can vote for the work you like best simply by clicking the 'Like' button under the work. The winner will be named The Drum's 'Ad of the Week' and will be in the running to be named 'US Readers' Favourite' in our printed magazine, which is published every fortnight.
Submit your vote before Wednesday June 3 to guarantee your vote has been counted.
To submit work for future publication contact minda.smiley@thedrum.com or nesh.pillay@thedrum.com. For voting updates and more follow The Drum Creative Showcase on Twitter @TheDrumCreative and subscribe to the US daily newsletter here
Cossette Chicago: McDonald's 'Party Fries' and 'Big Mac Slice'
Brand: McDonald's
Titles: Party Fries and Big Mac Slice
Agency: Cossette, Chicago, USA
Agency Website: http://cossette.com/
Executive Creative Director: Chuck Rachford
Art Director: Claudio Venturini
Copywriter: Jeff Oswald
Additional Credits: Retoucher: Trevor Gauthier
Account Executive: Ashley Goodson
Published: May 2015
BBDO New York: GE 'Time Upon a Once'
Brand: GE
Title: Time Upon a Once
Agency: BBDO New York
Agency Website: http://www.bbdo.com/
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Michael Aimette
Creative Director/Copywriter: Tim Roan
Creative Director/Copywriter: Levi Slavin
Additional Credits: Director of Integrated Production: David Rolfe
Group Executive Producer: Diane Hill
Executive Producer: George Sholley
Head of Music Production: Rani Vaz
Worldwide Senior Director: Brandon Fowler
Senior Director: Peter McCallum
Account Director: Lindsey Conklin
Assistant Account Executive: Joslyn Dunn
Group Planning Director: Tom Naughton
Production Company: Biscuit Filmworks
Director: Andreas Nilsson
Executive Producer: Shawn Lacy
Executive Producer: Colleen O'Donnell
Executive Producer: Holly Vega
Line Producer: Vincent Landay
Editorial: Rock Paper Scissors
Executive Producer: Eve Kornblum
Post Producer: Jen Milano
Editor: Mikkel E.G. Nielsen
Visual Effects: A52
Executive Producer: Patrick Nugent
Producer: Heather Johann
VFX Supervisor: Andy Rafael Barrios
Mix House: Heard City
Executive Producer: Gloria Pitagorsky
Producer: Sasha Awn
Sound Design/Mixer: Mike Vitacco
Mixer: Keith Reynaud
Music: The Ski Team
Composers: The Ski Team
Animation: Renegade Animation
Published: May 2015
Y&R Sao Paulo: Danone 'It's worth the sacrifice'
Brand: Danone
Title: It's worth the sacrifice
Agency: Y&R, Sao Paulo, Brazil
Agency Website: http://yrbrasil.com.br/
Executive Creative Director / Creative Director: Rui Branquinho
Art Director: Felipe Pavani
Copywriter: Ricardo Dolla
Photographer: Marcelo Ribeiro
Art Buyers: Monica Beretta, Stephanie Wang
Published: April 2015
Grey NY: Olive Garden 'Home'
Brand: Olive Garden
Title: Home
Agency: Grey NY
Agency Website: http://grey.com/us
Worldwide Chief Creative Officer: Tor Myhren
Chief Creative Officer: Andreas Dahlqvist
Chief Marketing Officer: Jane Reiss
President, Grey Activation/PR: Amy Tunick
Executive Creative Director: Ari Halper
Executive Creative Director: Stephen Krauss
Executive Creative Director: Jan Egan
Executive Creative Director: Ron Castillo
Creative Director: Brad Mancuso
Creative Director: Susan LaScala Wood
Art Director: Jonathan Hsu
Copywriter: Gail Barlow & Paul Elicker
Additional Credits: VP Executive Producers (Agency): Seth Gorenstein & Adam Seely
SVP Account Director: Nadine Falco
VP Account Directors: Christina Pantina & Jamie Shiembob
Strategy: Dominic Hanley
Editor (person & company): Cindy Nielsen & Charlie Cusamano, Vision Post
Assistant Casting Director: Brian Safuto
EVP Director of Music (Agency): Josh Rabinowitz
VP Director of Music Licensing (Agency): Amy Rosen
Project Manager: Jasmine Mangana
Published: May 2015
DDB New York: Eukanuba 'Dedicated to Healthier, Longer Lives'
Brand: Eukanuba
Title: Dedicated to Healthier, Longer Lives
Agency: DDB New York
Agency Website: https://www.ddb.com/
Chief Creative Officer: Icaro Doria
ECD: Janet Guillet
Creative Director/AD: John McGill
Creative Director/CW: Luke Carmody
Additional Credits: Head of Broadcast Production: Ed Zazzera
Producer: Tiffany Campbell
Director: Iain Mackenzie
Prod. Comp: Paydirt Pictures
Editor: Fluid
Music: Stock
Published: May 2015
Leo Burnett Chicago: Firestone 'Handcrafted'
Brand: Firestone
Title: Handcrafted
Agency: Leo Burnett Chicago
Agency Website: http://www.leoburnett.us/chicago/
Chief Creative Officer: Susan Credle
Executive Creative Director: Charley Wickman
SVP Creative Directors: Mikal Pittman & Britt Nolan
ACD/Art Director: Mike Costello
ACD/Copywriter: Pete Lefebvre
Additional Credits: VP Executive Producer: Juan Woodbury
Print Producer: Nia McCarthy
Associate Producer: Matt Monahan
Production Company: Biscuit
Director: Andreas Nilsson (BATO), Christopher Riggert (FCAC)
VFX/SPX: A52
Editorial: Rock Paper Scissors
Editor: Adam Pertofsky (BATO); Biff Butler (FCAF)
Photographer: Vegard Breie (BATO); Peter Rodger (FCAC)
Published: May 2015
Jones Knowles Ritchie: Budweiser 'Liberty'
Brand: Budweiser
Title: Budweiser Liberty
Agency: Jones Knowles Ritchie
Agency Website: jkrglobal.com
Published: April 2015
Short Rationale: It’s officially summer and once again Budweiser furthers our pursuit of
happiness. The unique partnership between Budweiser and the National Parks
Foundation has inspired a colossal design solution; the most iconic
American beer and the most iconic symbol of freedom. Set against a field
of red and white stripes, Lady Liberty herself becomes our star. In a nod
to the statue's origins, renowned French illustrator Malika Favre was
commissioned to capture her beauty and power. This summer, celebrate with a Budweiser.
KBS: TE Connectivity 'Engineering Racing Greatness'
Brand: TE Connectivity
Title: Engineering Racing Greatness
Agency: KBS+
Agency Website: http://www.kbsp.com/
Chief Creative Officers: Dan Kelleher and Jonathan Mackler
Creative Director: Andreas Baumert
Creative Director: Matt Creamer
Additional Credits: Head of Production: Jenny Read
Agency Producer: Kim Jose
Business Manager: Andrea Fagan
Sr. Integrated Project Manager: Mandy Agderian
Content Strategist: Jason Flynn
Strategy Director: Sam Chotiner
Global Group Account Director: George Olexa
Account Executive: Carlos Huasipoma
Production & Editorial Co: ARMOURY
Director: Kevin Osgood and Francesco Paciocco
Director of Photography (DOP): Kevin Osgood and Francesco Paciocco
Executive Producer: Kim Jose
Line Producer: Daniel Gartner
Director of Post Production: Joe DiMaio
Editor: Daniel Monserat and Vic Barczyk
Assistant Editor: Will Kelly
GFX: Ana Pascual and Navarro Stark
Audio Mix: Sonic Union
Audio Mixer: Steve Rosen
Color: Irving Harvey
Published: May 2015
Murray Brand Communications: Stoneridge Orchards Package Redesign
Brand: Stoneridge Orchards
Title: Package Redesign
Agency: Murray Brand Communications, Inc.
Agency Website: www.murraybrand.com
Creative Director: Brad Berberich
Copywriter: Stoneridge Orchards
Photographer: Mike Wepplo
Published: May 2015
Short Rationale: To attract health-conscious consumers seeking good-for-you snack alternatives or ingredients to enhance recipes and meals, Stoneridge
Orchards partnered with Murray Brand Communications to design a new
packaging architecture capable of extending to 10 SKUs. Recognizing
intensely flavorful fruits with no additives or preservatives should be
communicated as the core essence of the brand, Murray Brand designers
developed a range of concepts in which limited graphic elements and
moderately styled serving suggestions combine to support product
simplicity. Colored panels were then added as a visual cue to further
differentiate SKUs while value propositions including "Product of the USA"
were presented to convey quality to both domestic and international
consumers.
DDB Argentina: FATH (Fundación Argentina de Transplante Hepático) 'The Man and the Dog'
Brand: FATH (Fundación Argentina de Transplante Hepático)
Title: The Man and the Dog
Agency: DDB Argentina
Agency Website: http://www.ddb.com/
Creative VP: Hernán Juaregui
Executive Creative Director: Beto Cocito
Additional Credits: Agency Executive Producer: Diane Jackson
Account Director: Daniela Tucci
Creative Manager: Pablo Banchieri
Production Company: Central Films North
Director: Rodrigo Garcia Saiz
Executive Producer: John Barreiro
Conceptualizer: Leandro Custo
Production Service Company/Co-Producer: Rebolucion Argentina
Rebolucion EP: Patricio Alvarez Casado
Post Production: The Whitehouse Chicago
Post Executive Producer (The Whitehouse): Kristin Branstetter
Post Producer (The Whitehouse): Caitlin Morris
Editor: Matthew Wood
Assistant Editor: Caleb Helper
Post Production: The Mill
Post Executive Producer (The Mill): Andrew Sommerville
Post Producer (The Mill): Samantha Letzler
Colorist: Luke Morrison
Lead 2D Artist: Randy McEntee
2D Artists: Michael Sarabia, Jonathan Freeman
Audio Engineer: Nicholas Papaleo
Music: “Stuff We Did” by Michael Giacchino
Published: May 2015
TBWA\Chiat\Day New York: Brooklyn Film Festival 'Fight Scene,' 'Cinematographer' and 'Character'
Brooklyn Film Festival 2015 TV Spot 2 / FIGHT SCENE from Brooklyn Film Festival on Vimeo.
Brooklyn Film Festival 2015 TV Spot 1 / CINEMATOGRAPHER from Brooklyn Film Festival on Vimeo.
Brooklyn Film Festival 2015 - CHARACTER from Brooklyn Film Festival on Vimeo.
Brand: Brooklyn Film Festival
Titles: Fight Scene, Cinematographer, and Character
Agency: TBWA\Chiat\Day, New York, USA
Agency Website: http://tbwachiatday.com/
Executive Creative Director: Matt Ian
Creative Director: Deniz Marlali
Associate Creative Director / Copywriter: Steve Skibba
Animation / Illustration: Seokmin Hong
Print Design: Sarah Romanoff
Additional Credits: Executive Producer: Chad Hopenwasser
Sound Design: Roman Zeitlin
Director of Digital and Content Strategy: Aki Spicer
Account Director: Ed Rogers
Strategy: Damasia Merbilhaa
Social Media Team: Ryan Jin, Kiyotaka Sumiyoshi
Original Music by Elias
Composer: Eric Ronick
Published: May 2015
Conill: Crest 'A smile changes the whole story'
Brand: Crest
Title: A smile changes the whole story
Agency: Conill, USA
Agency Website: http://conill.com/
Chief Creative Officer: Javier Campopiano
Executive Creative Directors: Hernan Cerdeiro, Diego Yurkievich
Associate Creative Directors: Tomas Almuna, Cristian Costa, Juan Cruz Vassallo / Hernan Pettinaroli
Copywriters: Tomas Almuna, Juan Cruz Vassallo, Ricardo Chuecos
Art Directors: Cristian Costa, Hernan Pettinaroli, Mauricio Mutis
Additional Credits: Director of Integrated Production: Rodrigo Vargas
Project Management: Katia Quiñones
Managing Director: Jasper Nelissen
Client Services Director: Beatriz Del Amo
Account Director: Julia Estacio
Account Supervisor: Lyanne Pardo
Social Media Supervisor: Juan Pablo Garcia
Director Strategic Development: Tom Lanktree
Group Director Communications Strategy: William Formeca
Published: May 2015
GSD&M: PetSmart 'Partners in Pethood'
Brand: PetSmart
Title: Avant Guardians
Agency: GSD&M
Agency Website: http://www.gsdm.com/
Chief Creative Officer: Jay Russell
Group Creative Director: Scott Brewer, Ryan Carroll
Associate CD/AD: Ross Aboud
Associate CD/Writer: Kevin Dunleavy
Art Director: Morgan McDonald
Copywriter: Scott Chalkley
Additional Credits: Director of Production: Jack Epsteen
Executive Producer: Bill Wine
Producer: Abigail Hinojosa
Assoc. Producer: Adriane Weast
Business Affairs: Lindsay Wakabayashi
Account Leadership: Scott Moore, Sabia Siddiqi, Ben Creasey, Nadia Elias
Project Management: Maria Roepke
Experience and Insights: Andrew Teagle, Rene Huey-Lipton
Studio Services: Michele Head, Summer Ortiz
Production Company: Go Film
Director: Christopher Guest
Director of Photography: Kristian Kachikis
Executive Producer: Gary Rose, Catherine Finkenstaedt, Adam Bloom
Line Producer: Mark Hyatt
Editorial Company: Mackenzie Cutler, NY
Editor: Gavin Cutler
Senior Asst. Editor: Ryan Steele
Asst. Editor: Pamela Petruski
Post EP: Sasha Hirschfeld
Colorist: Fergus McCall & Mikey Rossiter, the Mill, NY
VFX/Online: Nick Smith, Finland Finish, Austin
Sound Design & Final Mix: Chris Erlon, Digital Domain, Austin
Original Music: HUM Music, LA
Graphics: Brad Hodgson, Perfect Form, Austin
Published: May 2015
Established: H&M Cosmetic Line Redesign
Brand: H&M
Title: Cosmetic Line Redesign
Agency: Established
Agency Website: http://www.establishednyc.com
Creative Director: Sam O’Donahue
Photographer: H&M
Additional Credits: Peter Ash, Felix deVoss, Sara Wallander, Marie Hager
Published: May 2015