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Match.com gets together with ITV2 in Love Island partnership

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By John McCarthy, Opinion Editor

May 27, 2015 | 2 min read

ITV Commercial and Match.com have struck a partnership which will see the dating service sponsor Love Island on ITV2.

The deal, which will see the dating site’s idents feature on broadcast, online and mobile with the show backed with digital and social media activity.

The idents will show singles preparing to go on dates they’ve set up through Match’s mobile app.

Jeremy Corenbloom, marketing director at Match.com, said: “The show will be an interesting and highly entertaining snapshot of young UK singles’ attitudes and behaviour.

“We’re expecting that the excitement of the show will inspire viewers to date as they watch, and we predict many of our singles will be using their mobiles to find dates while double-screening to chat about what’s happening on the show.”

Gary Knight, ITV commercial content director, added: “Love Island and Match.com is the perfect marriage of brands and we look forward to bringing this partnership to life across multiple platforms.”

Caroline Flack has been confirmed to host the upcoming season of the show.

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