Sky 1 gamifies Vine to promote Critical hospital drama
Sky 1 has created a number of Vine games to promote new hospital drama ‘Critical’.
Marking the first time the broadcaster has gamified Vine, social media agency Social Life used the platform to highlight characters from the show.
Sky is urging web users to share screenshots of their gaming successes on social channels. The first two engagements are available below.
Play our #Critical game. Can you land the mask over Clive’s mouth? (The best place for it we think you’ll agree...) https://t.co/CjZ1aFPBFq
— Sky 1 (@sky1) April 14, 2015
Are you ready for tonight's #Critical ? Test your precision by dropping Justin's headphones round his neck https://t.co/jKqsIKwxCN
— Sky 1 (@sky1) April 21, 2015
Tae Mawson, senior digital producer for digital entertainment and marketing at Sky, said: “Engagement of fans has been high – it’s a neat way of tapping into people’s enjoyment of the show and a fun, addictive draw for those who’ve not yet seen Critical .
“Social media is always a trickier proposition with drama because viewers want to watch events unfold, but it’s still integral and a means of taking watercooler moments to the audience.”
Social Life was appointed to run social media activity for the series mid-season.