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By John McCarthy, Opinion Editor

May 26, 2015 | 2 min read

The National Trust has celebrated 50 years of the Neptune Coastline Campaign, designed to maintain and support UK coasts, by projecting the god Neptune onto the White Cliffs of Dover.

Launched in May 1965, Neptune is one of Western Europe’s longest running environmental campaigns. As a result, the body manages 775 miles of coast in England, Wales and Northern Ireland, equating to over 10 per cent of the UK’s coastline.

To thank the public for the support the project has received, the National Trust created a stunning projection film to ensure the coast remains protected for another 50 years.

Virginia Portman, general manager of White Cliffs, said: “Looking after the White Cliffs of Dover is a privilege and a big responsibility at the same time. The Cliffs are an iconic symbol of Great Britain, visited by people from all over the world.

“They’re an example of rare chalk grassland habitat, home to many endangered species of plant and animal life, so it’s critical we continue to care for this important piece of land. Without the support of the National Trust's Neptune coastline campaign the challenges would have been so much greater.

“We’re delighted that the White Cliffs have been chosen as the backdrop to highlight the Trust’s care and protection of our coastline in this innovative way.”

Kelly Eagle of Projection Artworks, added: “This type of stop-motion animation has never been done before with this projection technique – let alone to this incredible scale. The White Cliffs of Dover provided the added drama and majesty to set the scene”.

Neptune’s White Cliffs projection marks the start of the National Trust’s ‘summer of coast’, a six month campaign that will highlight the power and beauty of the coast.

The National Trust

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