Coca-Cola, Proctor & Gamble, Nike, and Honda among big winners at NY Festivals Gala
Coca-Cola, Proctor & Gamble, Nike and Honda were among some of the big winners at tonight’s NY Festivals Gala held in New York City.
The agencies behind the wins varied from Marcel, to Leo Burnett, to BBDO.
While there were 230 finalist entries from the United States, Wieden + Kennedy was the only US agency to receive a grand prize. Rather, winners hailed from South Africa, Australia, Canada, Colombia, and all over Europe.
France had the most grand prize entries, claiming five of the 15 top spots, including best of show. Four of these wins were for the same campaign, Intermarche by Marcel, in which imperfect produce, that was normally thrown out, was sold to consumers at a discounted rate (above).
See the top winners below (brand/agency/country):
1) Intermarche, Marcel, France, Best of show
2) ZDK Gesellschaft Demokratische Kultur GmbH, GGH Lowe, Germany, Grand Prize
3) Procter & Gamble, Wieden+Kennedy, USA, Grand Prize
4) Intermarche, Marcel, France, Grand Prize
5) ANZ, WhybinTBWA Group Melbourne, Australia, Grand Prize
6) Nike, AKQA, United Kingdom, Grand Prize
7) Sainsbury's Supermarket, AMVBBDO, United Kingdom, Grand Prize
8) Intermarche, Marcel, France, Grand Prize
9) Honda, Factory, United Kingdom, Grand Prize
10) Coca-Cola South Africa, FCB South Africa, South Africa, Grand Prize
11) Zwilling J. A. Henckels / Miyabi, Herezie, France, Grand Prize
12) Coca-Cola South Africa, FCB South Africa, South Africa, Grand Prize
13) Procter & Gamble / Always, Leo Burnett, Canada, Grand Prize
14) Intermarche, Marcel, France, Grand Prize
15) Exito Foundation, Sancho BBDO, Colombia, Grand Prize