London City Airport targets 125,000 cab users in London’s business districts
London City Airport (LCY) has rolled out a campaign targeting business travellers in cabs when their journey starts within pre-determined areas of the capital - namely The City, Canary Wharf, East London Tech City, Green Park, London Bridge, Southwark and Waterloo – between 7am and 7pm.
Planned by BBVS, the campaign touts the location and speed proposition of LCY and uses video screens to show 30 second adverts.
LCY estimates that the campaign will reach 125,000 people over a period of four weeks.
Bryn Owen, London City Airport’s marketing director, said: “We are always on the lookout for innovative ways to advertise and with video so popular at the moment this was an ideal opportunity to make our target market aware of our fantastic customer proposition.”
Bloomberg recently introduced a tech hub at LCY in a bid to target business travellers. Microsoft was signed as its first ad partner last April.